ASTA 2025 Regulatory Workshop, Through the Lens of MAHA: How Do We Promote the Benefits of Spices?
Ivan Wasserman of Amin Wasserman Gurnani discusses public health initiatives like the Make America Healthy Again (MAHA) movement that call for reduced sodium, sugar, and fat gain momentum, spices have a powerful role to play in promoting healthy dietary choices. He explored how to effectively promote the health and wellness benefits of spices while making sure claims are compliant. Hot topics and watchouts are covered in this overview about packaging health and wellness messaging.
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