ASTA 2025 Regulatory Workshop, Through the Lens of MAHA: How Do We Promote the Benefits of Spices?
Ivan Wasserman of Amin Wasserman Gurnani discusses public health initiatives like the Make America Healthy Again (MAHA) movement that call for reduced sodium, sugar, and fat gain momentum, spices have a powerful role to play in promoting healthy dietary choices. He explored how to effectively promote the health and wellness benefits of spices while making sure claims are compliant. Hot topics and watchouts are covered in this overview about packaging health and wellness messaging.
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Related Resources
Introduction to Spices for New Industry Professionals Spices 101 Part II – What Spices Are and Where They Come From
The web series Spices 101 – Introduction to Spices for New Industry Professionals covers the history of spices, an overview of the spice market, what spices are and where they come from, and critical issues in the spice industry. Part II defines what spices are and their origins. This presentation was given by long time industry expert Al Goetze, formerly with McCormick Global Ingredients.
2017 Keynote Presentation: The Culture Map
This presentation was provided at the 2017 Annual Meeting. The presenter, Karen Cvitkovich, presented on the culture map, which included a guide for India, US, Egypt, Turkey, Vietnam, Morocco, Indonesia, and Canada.
